Jib Fowles’ “Advertising’s 15 Basic Appeals”. (adapted from Common Culture, ). In this essay, Jib Fowles looks at how advertisements work by examining. ADVERTISING’S FIFTEEN BASIC APPEALS by Jib Fowles. EMOTIONAL APPEALS. The nature of effective advertisements was recognized full well by the lato. File: Tab 6 Analysis English Blaber Advertising’s 15 Basic Appeals, by Jib Fowles (from “Mass Advertising As Social Forecast”) 1. 2. 3. 4. 5. 6. 7. 8. 9.

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While all these new commercials are being made we keep on buying them and juist spending our money.

Thats just how we have been for many years and if we want to change its going to be very difficult because no one likes change. After reading the 15 Basic Appeals I notice that yes it is true. The fiwles for autonomy: So with these appeals we can see how companies use them to get our attention and influence to use these products or cowles in an idea.

After reading this, I can really jih the connection between these and the commercials that are seen on television. Sports figures as spokespersons project this image. The need to feel safe: It really is quite depressing when you think about it, we as Americans as a whole spend way too much money on our appearance and making our personal items bigger and better than anyone elses.

Number of methods like television, internet, sports, clothing and magazines etc are used for this purpose.



The ads also use this in a negative way, by arousing the fear of rejection Fowles, Advertisers generally commercialize the fact that the product is so good that it has been in existence for many years and thus people can trust it blindly. The need fowlds affiliation: Yes, many advertisers use this kind of folwes to sell their product.

Lastly, I was reminded about a commercal for a dance show and it made me want to get up and dance and feel artsy like they were.

Many people including myself purchase things they see in commercials. This is the need to be admired and respected. It is because of this filter, which society has subconsciously created, that advertisers try so hard to bombard us with as many ads as they can.

The essay also attempts to provide a brief explanation about the fifteen basic emotional appeals of advertising. It also refers to how something looks.

First, he talked about how we have a need to nurture and it reminded me about most of the antidepressant ads. V, the shows that we are watching have influence and advertisment. Fowles brings up many points that interested me. They only show us what we want to see the good stuff and they are never going to tell us the bad things. It may be too blatant, he concluded, and often detracts from the product.

15 Basic Appeals of Advertising by Jib Fowles

Ad and the Ego Matching quotes. Need to aggress- we all have had a desire to get even, and some ads give you this satisfaction. Betty Crocker is a good example. The need to satisfy curiosity: Then, read the Fowles article.


FOOD ads appeal to our need to eat. Next, the need for guidence reminded me of several commercals that had to do with the mother playing with her child or watching her child play and adding comfort if he gets hurt.

Advertizing’s 15 Basic Appeals (by Jib Fowles) | Venturaenglish02fall09’s Blog

The need for guidance: Need to dominate- the power we lack is what we can look for in a commercial. This essay explains how Jib Fowles has analyzed the emotional appeals that advertisers use to shape the consumers physiological and psychological needs. Need for attention- we want people to notice us; we want to be looked at. Read the list of 15 basic appeals advertisers use and then post a paragraph telling me what appesls think about these appeals.

Like when it talks about affiliation, we see people having fun and a person having a lot of friends by using the product. Most rated Pg, Pg, and R movies have sex scenes, sexual interactions or something that is sex related. After reading this i realized what advertisers are trying to do.

Advertisers for juicy pizza are especially appealing late at night. Need to aggress — we all have had a desire to get even, and some ads give you this satisfaction.

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